My Roles in This Project: Concept, Camera, Editing

Core Team: Johanna Schaller, Emily Helmer, Samuel Hintenaus, Andreas Schneider
Year: 2025

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What is it?

"Go with the flow - Jericho"

A short promotional clip for the fictional perfume brand "Jericho," accompanied by beautiful close-ups and wide shots of nature.
Our inspiration came from several commercials by Giorgio Armani.
The movements start backwards and then proceed forward throughout the film after a kind of portal opens in the water. This is meant to illustrate the uncontrollable flow of life (with water as a metaphor). We focused on nature shots with minimal hand shots, with form, pattern, and light playing a major role—particularly to highlight the beauty of small things (e.g., a "path" in the veins of a leaf).

What went well?

Great shots for the short shooting time of only 4 hours (for all the footage).
Very good music and sound design.

What could be improved?

With more time and preparation, even better shots and a more refined concept could have been achieved.